The Magic of Mint
When Jono and I brought Andrey on to be the HB Supermint creative director, we had a vision in mind: somebody with a unique eye for brilliant photos who was able to tell a compelling story about a new team of professional cyclists coming together to take on a race season. There would be elation! Heartbreak! Suspense! An underdog tale, a phoenix rising from the ashes to conquer the elite racing circuit! Then as with all things in life, reality intervened. Andrey has done a wonderful job of making us look fantastic, despite repeated efforts on my part to thwart him. Exhibits A and B: But the storytelling part has taken a backseat to keeping up with the rapid pace of the season. We went from camp to racing Tucson, Chico, San Dimas, Redlands. Days of racing with associated roster announcements, stage reports, photos, sponsor announcements - all normal parts of ...continue reading.